What MOQ actually depends on, why tooling changes the number, and how unit price moves with volume, materials and certification.
Two buyers can ask the same question — "what is your MOQ?" — and get answers that differ by a factor of ten, because the number depends on what is actually being made. A rebranded existing product and a new housing are not the same request, and they do not have the same minimum.
| Type | Typical MOQ | What varies |
|---|---|---|
| Existing model, your brand | 500 pcs per colour | Logo process, packaging |
| Modified housing or colour | 1,000–3,000 pcs | Pantone matching, new tooling inserts |
| New tooling project | 3,000–5,000 pcs | Mould cost, amortisation terms |
The first row is where most brands should start. It tests the market with a real, branded product while the tooling decision is still open — and the volume you prove at that stage is the argument you use to negotiate the second order.
A usable quote needs five inputs: the product or reference model, the target markets (for certification), the quantity per colour, the packaging format, and whether tooling is required. Without the second and fourth, two quotes for "the same" product are not comparable — one includes certification and a retail box, the other does not.
Prices are quoted in US dollars with a validity window, typically 30 days, because component costs move. For a programme with a long development cycle, ask how a sharp rise in a key component is handled; a mechanism that shares the risk is more useful than a fixed number that cannot be honoured.
Related: power bank ODM manufacturing, custom data cable manufacturing, our capabilities.
Yes. Samples are charged and credited against the first order.
Sometimes, for a first order at a higher unit price. It is a commercial decision, not a fixed rule.
For repeat programmes, yes — produced to a forecast and released against call-offs.